Dartmouth College
MBA
Princeton University
B.A. Political Science
klawrence@esmprep.comCollege Counseling

Dr. Seuss
Katie is ESM ("Every Student Matters") Prep’s CEO. She enjoys leading ESM Prep and making it the best student-, family-, and team-focused educational services company out there. She always encourages students to reach for their dreams and reflect on what they are looking for in an educational experience. Katie has been helping students and applicants achieve their dreams since middle school in various roles: academic tutor, test prep tutor, mentor, coach, college counselor, admissions interviewer, and motivator. She wholeheartedly believes in the value of education – she comes from a family full of teachers, coaches, school administrators, and professors – and what the right-fit school can do for a student’s career path and happiness.
She graduated Magna Cum Laude from Princeton University and later graduated from the Tuck School of Business at Dartmouth, where she was awarded the Julia Stell Award for outstanding leadership in the community. She worked in Tuck’s Admissions Office and interviewed MBA applicants, and she greatly enjoyed being Captain of her ice hockey and triathlon teams while there. She was also an alumni interviewer for Princeton for many years.
An avid adventurer, Katie has biked across the United States twice, run several marathons and competed in an Ironman triathlon, and she has also hiked Kilimanjaro. Katie lives in Denver with her husband Simon, young son Riley, baby girl Brooke, and dogs Lucy and Daisy.
“I just made my decision to attend my dream school! Thank you so much for your help on my journey. Without your help it would've been a nightmare, but it ended up being fun and enjoyable!” - College counseling student, 2023
“I’ve gotten into almost all of my colleges, and now I’m deciding between Northwestern and University of Michigan. I know that none of this would’ve been possible without you, so thank you so much!” - College counseling student, 2023
“I just committed to my first choice college and I am so excited! Thank you so, so much for all of your help and support through this whole process. You made it unbelievably easy and also enjoyable.” - College counseling student, 2023