Billy Downing is a globally recognized education expert, author, and college admissions strategist who has helped thousands of families worldwide navigate the complex university admissions process. As the Founder of ESM Prep, a leading educational services firm with operations across the United States, Europe, and Asia, Billy pioneered the student-specific “academic mentorship” model—a personalized approach combining academic tutoring, standardized test preparation, and college admissions consulting to guide students toward their goals.

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For more than two decades, Billy has served as a trusted advisor to students and parents, bringing clarity to the maze of acceptance rates, yield rates, and early versus regular admissions strategies. By monitoring the latest data and trends in higher education, he equips families with actionable plans, confidence, and peace of mind. Known for his straightforward, caring, and insightful style, he has built a reputation as both an inspiring mentor and an effective leader who unites people around a shared vision.

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Billy is the author of two influential books: Million Dollar Degree, a timely exploration of the evolving value of higher education, and College Greatness: A Family’s Guide to the Admissions Process, a step-by-step guide to crafting a standout student narrative and securing admission.

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In addition to his work at ESM Prep, Billy serves as a Trustee at Sacramento Country Day School and Jesuit High School (Sacramento), sits on the Advisory Board of Santa Clara University’s Leavey School of Business, and is a Board Member at College Track. 

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A graduate of Jesuit High School, UC Berkeley (B.A.), and the University of San Francisco (M.A.), Billy and his family are based in Atherton, CA.